If you run a local business and you don’t have your Google My Business listing set up correctly, you are losing potential customers. Optimizing your Google My Business listing is almost as easy as eating pizza, but it can be a little tedious. Here are some tips to get you started and avoid common pitfalls of optimizing your Google My Business listing.
The basics
Have you claimed and verified your Google My Business Listing? Go through and fill out all information about your business that Google asks for. Be on the lookout for any information that isn’t accurate because anyone on Google can suggest edits. If you don’t fill in all pertinent information like accurate hours, location and services, then someone else could fill it in for you which may not be in your best interest.
Posts
Google My Business posts are a great way to make your business stand out. They are similar to social media posts since they feature a picture and a brief description. Create new posts periodically to highlight any sales or special products you have available. Holiday themed posts are also a great way to catch potential customers’ attention.
Go the extra mile
The below items are options on your GMB listing that you should take advantage of. Take the time, or hire it out, to get all of these features set up on your Google My Business listing to rise above your competition.
Booking button feature
Customers can see what is available and book an appointment from your Google My Business listing.
Messaging
Allow customers to text you through your Google My Business listing.
Questions & Answers
Check for questions frequently since other people can answer questions for you.
Google My Business online reviews
Encourage customers to leave a Google My Business review since they impact your future business greatly.
Photos and videos
Upload videos and photos of your location, work and products. You don’t have to have a script or hire a camera crew, a well done video on a smartphone will work just fine.
Business Description
Describe your business in 750 characters, but make sure you put the most important keywords and location within the first 250 characters.
Services or menus
List food menus or list of services with prices
